At its simplest form, branding identifies what a company stands for in a name, symbol or design with the aspiration to elevate a company’s image and differentiate it from competitors. Whether a brand is starting new or evolving to represent the goals of an organization, our process identifies a singular idea that unites your team and encompasses your company’s value to your customers. Building on that foundation, in-depth brand strategy arranges a set of beliefs and develops branded modes of expression so that everyone representing your company — whether they are in sales, operations, supply chain, human resources or finance — can work with a common sense of identity.

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Aligning these diverse stakeholders around a shared brand identity requires a proven process. Our comprehensive brand strategy engagements proceed in four deliberate phases that clarify the core strengths of your organization and help everyone endorse the focused vision that emerges.

  • Discovery — Audit of existing assets, data, and literature plus landscape analysis
  • Workshops & Interviews — Executive vision casting, stakeholder focus groups, surveys
  • Recommendations — Vetting of insights and iterative brand strategy deliverables
  • Rollout — Plan for implementation kicked off with formal presentation to stakeholders

At the conclusion of our brand strategy process, your leadership team and employees will possess a degree of clarity and purpose that previously seemed elusive. They will be positioned to support the grand vision you’ve outlined and will have a strong foundation from which to draw strength as they focus on the work ahead.

To find meaning, restore purpose, and align your organization, contact us today to begin your brand strategy exploration