How do you reach your goals without having a strategy? The marketing strategy combines all of the marketing goals into one comprehensive plan backed by market research, industry know-how, and experience to focus on the right product mix and promotion to sustain the business. The marketing strategy is the foundation of a marketing plan.
At its simplest form, branding identifies what a company stands for in a name, symbol or design with the aspiration to elevate a company’s image and differentiate it from competitors. Whether a brand is starting new or evolving to represent the goals of an organization, our process identifies a singular idea that unites your team and encompasses your company’s value to your customers. Building on that foundation, in-depth brand strategy arranges a set of beliefs and develops branded modes of expression so that everyone representing your company — whether they are in sales, operations, supply chain, human resources or finance — can work with a common sense of identity.
Aligning these diverse stakeholders around a shared brand identity requires a proven process. Our comprehensive brand strategy engagements proceed in four deliberate phases that clarify the core strengths of your organization and help everyone endorse the focused vision that emerges.
- Discovery — Audit of existing assets, data, and literature plus landscape analysis
- Workshops & Interviews — Executive vision casting, stakeholder focus groups, surveys
- Recommendations — Vetting of insights and iterative brand strategy deliverables
- Rollout — Plan for implementation kicked off with formal presentation to stakeholders
At the conclusion of our brand strategy process, your leadership team and employees will possess a degree of clarity and purpose that previously seemed elusive. They will be positioned to support the grand vision you’ve outlined and will have a strong foundation from which to draw strength as they focus on the work ahead.
To find meaning, restore purpose, and align your organization, contact us today to begin your brand strategy exploration
Do we create beautiful websites? Yes. Are they easy to use? Check. Are they up to the latest standards and best practices? Always. We design your website in an elegant and uninterrupted way so your audience can focus on your unique message and branding. Execution – this is the technical part of the process. It’s beautiful to see the visions and concepts of a company come to life in an online platform. We’re happy to get you involved as much or as little as you want, but we want you to know that you’re in capable hands.
- Branding & graphic design
- User interface (UI) design
- User experience (UX) design
- Responsive/mobile web design
- Landing page design
- Web redesign & development
Our well-crafted responsive websites deliver best user experiences across all platforms and devices.
Email marketing services are mostly the same – features and price wise. This includes free trials, wide array of email templates, social media integrations and email scheduling. When using email marketing software, you’ll be able to automate your marketing workflows, track your stats, send more and better emails, and build a deeper relationship with your visitors. But, when it comes to choosing the best email marketing service, saying you have a lot of options would be an understatement. In fact, when I last did my research I found there to be 30+ email marketing services (both free and paid). Overall, the plans are pretty flexible. There isn’t a money back guarantee, but the forever free plan should tell you enough to move forward with the service.
It’s hardly a separate service, it’s more like an approach we take when it comes to marketing. Content must create value, be relevant, honest and consistent throughout your site. We don’t like marketing that looks like marketing – we prefer dialogue that’s conversational and with generously shared expertise. This is one of the most challenging aspects of content marketing, and we do it very well. Sometimes I have an idea and will free write to see where it takes me. Most of the time, I’m facing a deadline and don’t have time to waste, or the project is too big, and unless I plan it carefully, I could easily lose control. I may or may not start with a title. But I usually plug in something, even if I know it’s likely to change.
Our professional designers can help you create and manage your corporate identity (Logo, stationary, brochures), websites, advertisements, direct mail, PowerPoint templates, and much more. Our design department has been involved in developing high end web interfaces for web applications and various web portals. They have also been involved with developing rich internet applications using Adobe Flash / Flex and Microsoft Windows Presentation Foundation and Silverlight. Our designers also work with and provide 3D design, modeling, visualization and animation services. We also help our customers in all aspects of business branding including developing.
One of the most important marketing tools is a well-optimized website with a good user experience that produces leads and sales. Our SEO agency experts can help you craft a site and a message that is meaningful, data-driven, and performs.
Our search engine optimization strategies provide solutions that help our clients achieve short- and long-term goals.
We engage in the technical details to drive “qualified” traffic to your site, prompt people to act once they get there, measure results and ROI. Our search engine marketing programs can:
- Increase ranking in online searches for target keywords
- Drive the “right” traffic to your site
- Convert visitors into customers and orders
- Improve your online branding
- Provide solid ROI
We connect our clients with qualified, motivated, target customers when they’re deciding to buy.
Our B2B PPC agency services are one of the building blocks of a good digital marketing plan, and with a skilled deployment, can be an effective lead generating activity that will increase sales for many B2B companies.
Paid search advertising is a great way to test the potential of your business model and overall success of your marketing campaign. If we can get you in the green with paid advertising, then all the other marketing channels in place will help you build your brand stronger while scaling sales at the same time. And, we’ll find a way to get you in the green throughout, because this is what our strategy is designed and known for.
You can not manage what you can’t measure. And if you are going to spend your marketing dollars you need to know what is working…or not working. We have the tools to determine what efforts are resulting in solid leads and which leads are converting into business. You do not have to operate in the dark or make marketing decisions and investments based on “hunches”. If it moves on your site, we can track it. Let us help shed some light on your website.
Social Media Marketing
Social advertising targets highly relevant leads with precise characteristics you determine with our flexible, reliable monthly plans. Then, with demographic retargeting, we can even isolate your advertising budget to only those customers who have shown interest by visiting your site. We’ll work to reduce wasteful spending, save you money and put your ads in your ideal customers’ social media streams. We’ll help in identifying your ideal customer base; from their typical age, their geographic radius, down to their median income. All of this information is available to help us handcraft your advertising to give your campaign laser focus. But it doesn’t stop there. We also curate a detailed audience who have already been to your website to re-target them for additional ads, increasing your chance of a great sales lead.