Free Tools for Collecting Insights Through Search DataTodd Danciak
Free Tools for Collecting Insights Through Search Data. At their core, most of the search tools we cover in this blog excel at one very specific thing: quantifying search volume (queries) for specific keywords and providing related keyword associations for additional context. In addition, there may be other features, such as the ability to segment and target by geography or time period.
For several years, the most popular tool for analyzing search data has been Google Trends (formerly called Google Insights for Search). This tool provides the ability to easily identify the most popular search trends along with the ability to quickly and easily search and explore what consumers are interested in based on Google search queries. Google Trends.
YouTube is not only the most popular video destination hub on the Web , but it’s also the second-largest search engine. More than 4 billion hours of video are consumed each month on YouTube. All this content and consumption generate significant amounts of digital data for analysis. As Google has done for traditional searching, YouTube has developed its own trends tool for video. YouTube Trends describes itself as “a new destination for the latest trending videos and video trends on YouTube and a resource for daily insight into what’s happening with web video.” Youtube.